Oat Paws Soft Coat Shampoo

Amber Soft Coat oatmeal dog shampoo with Oat Paws. Soft Coat. callouts.

Client Oat Paws

Description

Oat Paws is a fictional pet-care house for Soft Coat Oatmeal Dog Shampoo: a redesigned tall amber pump bottle with black dispenser, cream label, geometric paw-oat crest, OAT PAWS wordmark, SOFT COAT hierarchy, Apple Cider Vinegar & Aloe soft line, and 200 ml footing — never Narson Pharmaceuticals lockups, EXPORT AVAILABLE banners, NEW LAUNCH chrome, phones, emails, QR codes, or contact footers. We staged the bottle as hero on soft bathroom tile under warm light with gentle lifestyle dog atmosphere, then floated a wooden oat bowl, aloe leaf, soft washcloth, and vinegar-droplet cue outside the pack with exterior badges for Oat Paws. Soft Coat., Moisturize Soft Skin, Soothe Comfort Coat, Healthy Soft Shine, and 200 ml Gentle Wash so the collection tile reads as warm pet-care lifestyle theatre, clearly distinct from Fern Soft Root Lather human hair cleanser, Lyvva sensitive shampoo duos, and neighbouring personal-care packs shipping in parallel. Soft coat-comfort storytelling only. No Narson Group, contacts, QR codes, Instagram handles, or copyright bars appear as client identity in copy or artwork.

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Design storytelling

From brief to designed solution

Ideation concept

Keep amber pump oatmeal dog-shampoo energy, oat-bowl lifestyle calm, aloe/ACV soft cues, and gentle coat storytelling as the concept — but invent Oat Paws as the brand spine with Soft Coat hierarchy and an original paw-oat crest (never Narson lockups, EXPORT banners, NEW LAUNCH chrome, or contact/QR footers). Outside the dieline, floating oat/aloe props plus exterior headline Oat Paws. Soft Coat. lift the bottle into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks. Soft pet-care language only.

Problem statement

Dog oatmeal shampoo boards often lock manufacturing promo names (Narson), clone amber-pump posters with EXPORT AVAILABLE ribbons, NEW LAUNCH banners, phones, emails, and QR codes as-is into portfolio decks. The brief needed an original fictional pet shampoo brand, redesigned bottle hierarchy as hero, soft coat-comfort storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from human hair-cleanser neighbours and other parallel personal-care packs.

Solution

We invented Oat Paws Soft Coat, rebuilt hierarchy around paw-oat crest → OAT PAWS → Soft Coat → Oatmeal Dog Shampoo → Apple Cider Vinegar & Aloe → 200 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: bottle as hero, floating oat/aloe props, and Oat Paws. Soft Coat. margin callouts outside the dieline. Packaging and pet-care tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, EXPORT, NEW LAUNCH, phones, emails, QR, Instagram, or watermark identity; Fern Soft, Lyvva, and parallel neighbour slugs left untouched.

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