Product Packaging Design
Ember Crunch — Smoky Chili Tomato
High-energy snack pouch built for flavour-speed on shelf.
Client Ember Crunch
Description
Ember Crunch needed a pouch that signals heat without collapsing into generic chili-red chaos. The design centres a roasted-tomato story with smoky depth and clear spice signalling.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Heat as appetite: deep ember reds against crisp white brand space, floating ingredient photography that feels snack-crisp, and a flavour banner that can spin into a full SKU ladder.
Problem statement
Snack aisles reward instant flavour decoding. The brief needed “smoky chili roasted tomato” to read in under two seconds while still feeling premium enough for modern trade.
Solution
We locked a vertical hierarchy — brand, product shot, flavour claim, weight — and built a chilli heat cue into the banner system. Photography and type contrast do the shelf work; legal copy stays tucked but compliant.
More proof
Related work
Product Packaging Design
Aurora Roast Pouch System
Shelf-ready coffee identity across pouch, box, and cup.
Product Packaging Design
NovaCare Pharma Cartons
Clear medical-grade carton system for an OTC medicine line.
Product Packaging Design
Leaf & Root Cassava Range
Plant-based snack system with calm, colourful variety coding.