Product Packaging Design
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Ember Crunch — Smoky Chili Tomato
SKU PXRT-2390
High-energy snack pouch built for flavour-speed on shelf. Plus enriched open-frame gallery stills.
Client Ember Crunch
Description
Ember Crunch needed a pouch that signals heat without collapsing into generic chili-red chaos. The design centres a roasted-tomato story with smoky depth and clear spice signalling. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Heat as appetite: deep ember reds against crisp white brand space, floating ingredient photography that feels snack-crisp, and a flavour banner that can spin into a full SKU ladder.
Problem statement
Snack aisles reward instant flavour decoding. The brief needed “smoky chili roasted tomato” to read in under two seconds while still feeling premium enough for modern trade.
Solution
We locked a vertical hierarchy — brand, product shot, flavour claim, weight — and built a chilli heat cue into the banner system. Photography and type contrast do the shelf work; legal copy stays tucked but compliant. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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