Product Packaging Design

Brittle Peak Chikki Gift Tray

Five-segment chikki tray with Rewari Soft Cue callouts.

Client Brittle Peak

Description

Brittle Peak is a fictional sweet-house brand for Soft Chikki Nest: a redesigned clear five-segment round tray with Cashew, Peanut, Almond, and Sesame Soft Chikki plus Soft Rewari, color-coded English labels, and BRITTLE PEAK center seal — never BSN or Bombay Choc N Nuts. We staged the tray as hero on dark wood, then floated nuts, sesame, and rewari outside the pack with exterior badges for Five Soft Segments, Rewari Soft Cue, and Wood Soft Stage so the collection tile reads as soft chikki lifestyle theatre. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Label systems Brand suite Mockup presentation Packaging FMCG Snacks Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep segmented chikki gift tray energy as the concept — invent Brittle Peak with Soft Chikki Nest hierarchy (never Bombay Choc N Nuts). Outside the dieline, floating brittle props plus Five Soft Segments. Soft claims only.

Problem statement

Chikki boards often lock heritage city-trademark marks into top-down tray stills. The brief needed an original fictional brand, redesigned tray system, and a square 1080 enriched lifestyle poster.

Solution

We invented Brittle Peak, rebuilt hierarchy around BRITTLE PEAK → Soft Chikki Nest → flavor soft labels, and validated an exactly 1080×1080 enriched lifestyle packshot with Rewari Soft Cue. Wood Soft Stage. callouts; spoke-nest gift tin neighbours left untouched.

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