Hull Cord Peanut Shell Packs

Molded-pulp peanut-shell snack packs with soft cord closure.

Client Hull Cord

Description

Hull Cord is a fictional snack house for redesigned molded-pulp peanut-shell packs: textured shell halves, waxed cord waist close, HULL CORD lockup, Soft Roast Peanuts hierarchy — never Man Power or third-party Chinese snack marks. We staged closed and label-facing shell packs with a peanut bowl as the hero set, then floated shells, peanuts, and cord outside the packs with margin badges for Molded Shell Form, Soft Cord Close, Soft Roast Cue, and Eco Pulp Body. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, barcodes, or ORDER NOW.

Die-line aware Kraft / sustainable look Brand suite Mockup presentation Packaging FMCG Snacks Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep literal peanut-shell structural pack energy as the concept — invent Hull Cord with Soft Roast hierarchy. Outside the dielines, floating hull props plus Shell shape, cord calm. Soft claims only.

Problem statement

Novelty nut packs often clone Man Power shell cartons with foreign dense regulatory walls. The brief needed an original fictional snack brand, redesigned pulp shell system, and a square 1080 enriched lifestyle poster.

Solution

We invented Hull Cord, rebuilt hierarchy around HULL CORD → Soft Roast Peanuts, and validated an exactly 1080×1080 enriched lifestyle packshot with Shell shape, cord calm. callouts; neighbouring packs left untouched.

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