Peak Crumb Lavosh Cracker Trio

Boutique lavosh cracker carton trio with oval window flavour coding.

Client Peak Crumb

Description

Peak Crumb is a fictional artisan cracker house for a redesigned three-SKU lavosh carton family: Olive & Rosemary, Pepper Cheese, and Toasted Seed with soft oval windows (never Australia-map clones), crumb-ridge mark, and LATIN-only hierarchy — never Asterisk Kitchen trademarks or studio watermarks. We staged the upright trio as hero on pale wood, then floated lavosh shards, olives, rosemary, cheese, and seeds outside with margin badges for Soft Batch Lavosh, Oval Window Reveal, Flavour Trio, and Herb to Seed. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Label systems Brand suite Mockup presentation Packaging FMCG Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep cream lavosh carton trio + ingredient line art + window reveal energy as the concept — invent Peak Crumb with Soft Batch Lavosh hierarchy and original oval windows. Outside the dielines, floating props plus Soft Batch Lavosh callouts lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Artisan cracker boards often lock Asterisk Kitchen identities, Australia-map windows, or agency watermarks into portfolio art. The brief needed an original fictional lavosh brand, redesigned window hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography.

Solution

We invented Peak Crumb, rebuilt hierarchy around crumb-ridge mark → PEAK CRUMB → Lavosh Crackers → flavour → Soft Batch footer, and validated an exactly 1080×1080 enriched lifestyle packshot with Oval Window Reveal callouts; neighbouring snack slugs left untouched.

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