Product Packaging Design
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QuietHub Single Electric
SKU PXRT-4616
Single electric hub pump lifestyle poster with floating extra flange, tubing coil, eucalyptus, charging cable, muslin and exterior callouts: Hub Soft. Express Kind. Plus enriched open-frame gallery stills.
Client QuietHub
Description
QuietHub is a fictional maternal-care house for QuietHub Single Electric: a redesigned single electric breast pump with clay-terracotta pebble motor, cream tubing, petal-soft cushion shield, wide-neck bottle, and warm stone-grey carton — never Philips, Avent, Spectra, or manufacturer chrome. We staged hub, tube, bottle, and carton as hero, then floated extra flange, tubing coil, eucalyptus, charging cable, and muslin outside the dieline with exterior badges for 8 Soft Modes, Quiet Hub Motor, and Comfort Cushion. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep hub-plus-tube-plus-bottle electric energy as the concept — invent QuietHub (never Philips Avent mint/lavender). Outside the pack, floating props plus Hub Soft. Express Kind. lift a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Electric pump boards often lock Philips Avent identity or sit as barren white device crops. The brief needed an original fictional single-electric brand, redesigned clay-hub system, and a square 1080 enriched lifestyle poster with floating props and external typography.
Solution
We invented QuietHub, rebuilt hierarchy around QUIETHUB → Single Electric → 8 Soft Modes / Quiet Hub Motor / Comfort Cushion, and validated an exactly 1080×1080 enriched lifestyle packshot with Hub Soft. Express Kind. margin callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Neighbour slugs left untouched.
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