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Fry Board Cycling jersey

Cycling jersey (≠ club football kit) lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Cycling jersey (≠ club football kit) designed to sell the next step.

Client Fry Board

Description

Fry Board is a fictional brand concept for cycling jersey (≠ club football kit). We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Cycling jersey (≠ club football kit) designed to sell the next step.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of cycling jersey (≠ club football kit) under invented brand Fry Board; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for cycling jersey (≠ club football kit); briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Fry Board, built original hierarchy for cycling jersey (≠ club football kit), and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Cycling jersey (≠ club football kit) designed to sell the next step.' margin callouts.

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