Product Packaging Design
Thread Vow Mangalsutra Imitation Pouch
Imitation mangalsutra black-bead necklace in branded soft pouch lifestyle poster with floating black beads spill, gold pendant charm, kumkum pinch dish, silk scrap and exterior callouts: Everyday Vow. Light Wear.
Client Thread Vow
Description
Thread Vow is a fictional brand concept for imitation mangalsutra black-bead necklace in branded soft pouch. We staged the product as the visual center with floating black beads spill, gold pendant charm, kumkum pinch dish, silk scrap and exterior typography 'Everyday Vow. Light Wear.'. No real jewellery trademarks or watermarks.
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From brief to designed solution
Ideation concept
Concept-only redesign of imitation mangalsutra black-bead necklace in branded soft pouch under invented brand Thread Vow; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for imitation mangalsutra black-bead necklace in branded soft pouch; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Thread Vow, built original hierarchy for imitation mangalsutra black-bead necklace in branded soft pouch, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Everyday Vow. Light Wear.' margin callouts.
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