Luniselle Soft Dew Ritual

SKU PXRT-2443

Pastel multi-SKU skincare suite — gel, cream, pumps, hex balm, and gradient ritual carton. Plus enriched open-frame gallery stills.

Client Luniselle

Description

Luniselle is a fictional pastel skincare brand built as a Soft Dew Ritual collection: redesigned open Soft Dew Gel jar, Cloud Silk Cream, Calm Essence and Petal Toner stack bottles, Milky Cleanser pump, Glow Drops mini, Dream Balm hex jar, and a diagonal blush-to-periwinkle watercolor Ritual Set carton. We invented original moon-dew marks and thin arch labels, then staged rose petals, lavender sprigs, pearl droplets, and cotton outside the packs so the collection tile reads as cohesive quiet-glow care — not a supplier catalog sheet. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Luxury / premium finish concepts Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging Cosmetic Skincare Cosmetic FMCG

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Design storytelling

From brief to designed solution

Ideation concept

Pastel as the shelf signal: lavender, petal pink, cream, and periwinkle sharing soft-touch finishes under one Luniselle lock-up. Outside the dielines, floating petals and dew droplets plus margin lines — Soft Dew Ritual, Barrier Soft Hydration, 7-Piece Ritual Suite, Dew-Lock Moisture — turn the group hero into a Colgate-style enriched poster without cloning supplier geometry or branding.

Problem statement

Multi-SKU pastel beauty sets often either clone manufacturer catalog “New Arrival” layouts or sit as bare packs on white. The brief needed an original fictional brand world, redesigned forms and labels, and a square enriched lifestyle poster with props and callouts outside the packs.

Solution

We invented Luniselle, rebuilt hierarchy around Soft Dew Ritual + moon-dew marks + SKU-specific pastel lids, and validated an exactly 1080×1080 lifestyle packshot: floating florals and droplets outside packs plus exterior badges. Packaging, skincare, and cosmetic tags mark the work for collection filters; artwork forced to exactly 1080×1080. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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