Product Packaging Design
Halvora Atelier Finish Pumps
Wire-handle hourglass pump family showcasing four surface finishes with salon poster theatre.
Client Halvora
Description
Halvora is a fictional soft-strength haircare brand built around Finish Atelier: four redesigned hourglass milk-can pump bottles with copper wire bail handles. The suite demonstrates Gloss Coat (deep teal shine), Ombre Fade (terracotta-to-periwinkle), Soft Matte (dusty sage), and Crest Label (ivory with botanical H seal) — staged on beige tiered pedestals so the collection tile sells finish craftsmanship and strength-ritual energy together, not a supplier finish catalog clone.
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Design storytelling
From brief to designed solution
Ideation concept
Keep the tiered-pedestal finish showcase energy, but invent Halvora as the brand spine: copper wire handles, botanical H emboss marks, Soft Strength Serum on the crest SKU, and exterior poster lines — Finish Atelier, Four surfaces. One strength ritual., Gloss Coat / Ombre Fade / Soft Matte / Crest Label — so storytelling lives outside the dielines. Floating oil droplets, hair strands, olive sprigs, and amber beads enrich the square poster.
Problem statement
Specialty pump finish boards often read as packaging-supplier catalogs with borrowed brand marks and claim walls. The brief needed an original fictional haircare world, redesigned labels and color story distinct from real finish samples, and a Colgate-style enriched 1080 poster with props and callouts outside the bottles.
Solution
We invented Halvora, rebuilt four finish-coded wire-handle pumps around Soft Strength Serum hierarchy, and validated an exactly 1080×1080 lifestyle packshot: floating botanicals and hair props outside the bottles plus orange finish callouts. Packaging and haircare tags mark the work for collection filters; artwork forced to precisely 1080×1080.
More proof
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