Product Packaging Design
Pipora Soft Tiny Tub Duo
Playful baby bath duo staged in a miniature clawfoot tub with rubber-duck lifestyle theatre.
Client Pipora Soft
Description
Pipora Soft is a fictional baby-care bath brand for a Tiny Tub Ritual duo: Gentle Body Wash with calendula and oat, plus Tiny Hands Wash. We redesigned cream matte pumps with coral-peach dispensers, mint wave bands, peach cloud motifs, and a half-moon droplet mark — then staged the bottles in a miniature clawfoot tub with rubber duckies, a mint–coral swim ring, floating soap bubbles, and exterior speech-bubble callouts so the collection tile reads as bathtime joy rather than a bare white cutout or a cloned mass-market baby wash system.
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Design storytelling
From brief to designed solution
Ideation concept
Bathtime theatre as the shelf signal: cream bottles, coral pumps, soft mint waves, and calendula calm. Outside the dieline, rubber ducks, bubbles, bath beads, and thin poster lines — Tiny Tub Joy, Tear-free soft, Calendula calm, Mini tub duo — keep lifestyle storytelling around the packs without cloning any real baby-wash lockup.
Problem statement
Baby body-wash posters often clone the same blue-pump-in-tub look or keep third-party trademarks as portfolio clients. The brief needed an original fictional brand, redesigned cream/coral/mint packaging distinct from white-and-blue mass-market systems, and a square enriched lifestyle poster with props and external typography around a miniature bathtub scene.
Solution
We invented Pipora Soft, rebuilt hierarchy around half-moon mark → PIPORA SOFT → Gentle Body Wash / Tiny Hands Wash → calendula–oat cues, and validated an exactly 1080×1080 enriched lifestyle packshot: clawfoot tub, rubber duckies, swim ring, bubbles, and margin callouts outside the packs. Packaging and baby-care tags mark the work for collection filters.
More proof
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