Product Packaging Design
Saelynn Lucent Face Oil
Frosted amber hand-held dropper duo with sparse botanical studio callouts.
Client Saelynn
Description
Saelynn is a fictional clean-beauty house for Lucent Face Oil with a companion Soft Serum. We redesigned rectangular frosted dark-amber dropper bottles with matte black bulbs, white ultra-minimal sans hierarchy, and an original petal-ray botanical sunburst — not a clear-radiance clone — then staged eucalyptus, chamomile, and amber oil droplets on warm beige studio so the collection tile reads as handheld quiet luxury, distinct from jasmine face oils, HA serums, and amber hair-oil neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Keep frosted amber + hand-held earthy-beige energy, but invent Saelynn as the brand world: Lucent / Face Oil / Restore Soft Serum hierarchy and a soft petal-sunburst mark instead of a dense stamen-dot emblem. Outside the bottles, sparse eucalyptus and daisy props plus thin exterior lines — Quiet Clarity Ritual, Cold-pressed glow, Daily face oil — turn the shot into a square lifestyle poster rather than a bare pack cutout.
Problem statement
Premium face-oil ads often clone the same frosted amber dropper lockup or lean on real clean-beauty trademarks. The brief needed an original fictional brand, redesigned dual droppers, and a collection-ready 1080 enriched packshot with soft botanical props and headlines outside the glass — clearly distinct from Velora jasmine oil, Lysora HA serum, and hair-oil amber bottles.
Solution
We invented Saelynn, rebuilt bottle faces around sunburst → Lucent / Face Oil → brand lock-up with a Soft Serum companion, and validated an exactly 1080×1080 enriched lifestyle packshot: floating botanicals and sparse exterior callouts framing the hand-held duo. Packaging and skincare tags mark the work for collection filters.
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