Product Packaging Design

Warm Nest Soft Comfort Rub

Soft Comfort Rub cobalt jar with Botanical Soft Ease callouts.

Client Warm Nest

Description

Warm Nest is a fictional nursery soft-care house for Soft Comfort Rub: a redesigned cobalt translucent jar with peach ribbed lid and sky-blue wrap label — never Vicks, BabyRub, phone numbers, or www.vicks.com. WARM NEST wordmark, Soft Comfort Rub hierarchy, Botanical Soft Ease line. We staged the jar as hero, then floated eucalyptus, rosemary, lavender, soft cloth, and wooden spoon dab outside with exterior badges for Botanical Soft Ease, Soft Chest Calm, and Nursery Soft Jar. Soft comfort storytelling only — not medicated cold-cure advertising. No watermarks, phones, emails, QR, or ORDER NOW.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep baby vapor-comfort jar energy — invent Warm Nest (never Vicks). Floating botanicals + Botanical Soft Ease lift into a Colgate-style 1080 poster.

Problem statement

Baby rub boards often lock Vicks into portfolio decks with contact chrome. The brief needed an original fictional soft comfort rub and 1080 lifestyle poster.

Solution

We invented Warm Nest Soft Comfort Rub, rebuilt hierarchy around WARM NEST → Soft Comfort Rub → Botanical Soft Ease, and validated exactly 1080×1080 artwork with no Vicks identity.

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