CHAMP Bloom Curve Wash

SKU PXRT-4599

2in1 shampoo + wash soft s-curve pump lifestyle poster with floating lime pump scrap, soft washcloth, pale blue sponge, bubbles and exterior callouts: Curve Soft. Wash Bloom. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP Bloom Soft is a third original packaging system for fictional CHAMP covering CHAMP Bloom Curve Wash: soft S-curve cream bottle with lime disc pump — original ergonomic curve, no seal animal shape. We kept the playful multicolor CHAMP wordmark and soft baby pastel + lime accent palette, then reinvented bottle/pack shapes and label UI with petal-dot and ribbon-wave cues — never HiPP, animal-character bottles, heart-leaf trees, or the bone-indigo Arc Soft line. We staged the pack as hero, then floated lime pump scrap, soft washcloth, pale blue sponge, bubbles outside the dieline with exterior badges for S-Curve Soft Pump, 2in1 Bloom Wash, Lime Disc Cap. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep only the multicolor CHAMP logo and pastel/lime baby color energy from the brief — invent fresh forms for soft S-curve cream bottle with lime disc pump — original ergonomic curve, no seal animal shape under Bloom Soft hierarchy. Outside the dieline, floating props plus exterior Curve Soft. Wash Bloom. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Earlier CHAMP sets either cloned HiPP animal packs or shifted too far into a brown/indigo Arc system. The brief needed a new set that keeps the logo and pastel palette while redesigning 2in1 shampoo + wash soft S-curve pump shapes and UI — without deleting prior live CHAMP or Arc SKUs.

Solution

We invented CHAMP Bloom Soft, kept multicolor CHAMP + pastel/lime chrome, rebuilt pack forms around 2in1 shampoo + wash soft S-curve pump, and validated an exactly 1080×1080 enriched lifestyle packshot with floating lime pump scrap, soft washcloth, pale blue sponge, bubbles and Curve Soft. Wash Bloom. callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Prior champ-* and champ-arc-* neighbour slugs left untouched.

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