CHAMP Bloom Halo Wash

SKU PXRT-4607

Head-to-toe sensitive wash gel soft halo pump lifestyle poster with floating hands pumping clear gel, wooden baby brush, white bath pad and exterior callouts: Halo Soft. Head Toe. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP Bloom Soft is a third original packaging system for fictional CHAMP covering CHAMP Bloom Halo Wash: soft cream tapered pump with lime pump and pastel halo-ring label frame — original UI, not tree graphic. We kept the playful multicolor CHAMP wordmark and soft baby pastel + lime accent palette, then reinvented bottle/pack shapes and label UI with petal-dot and ribbon-wave cues — never HiPP, animal-character bottles, heart-leaf trees, or the bone-indigo Arc Soft line. We staged the pack as hero, then floated hands pumping clear gel, wooden baby brush, white bath pad outside the dieline with exterior badges for Halo Soft Wash, Lime Soft Pump, Sensitive Soft Gel. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep only the multicolor CHAMP logo and pastel/lime baby color energy from the brief — invent fresh forms for soft cream tapered pump with lime pump and pastel halo-ring label frame — original UI, not tree graphic under Bloom Soft hierarchy. Outside the dieline, floating props plus exterior Halo Soft. Head Toe. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Earlier CHAMP sets either cloned HiPP animal packs or shifted too far into a brown/indigo Arc system. The brief needed a new set that keeps the logo and pastel palette while redesigning Head-to-toe sensitive wash gel soft halo pump shapes and UI — without deleting prior live CHAMP or Arc SKUs.

Solution

We invented CHAMP Bloom Soft, kept multicolor CHAMP + pastel/lime chrome, rebuilt pack forms around Head-to-toe sensitive wash gel soft halo pump, and validated an exactly 1080×1080 enriched lifestyle packshot with floating hands pumping clear gel, wooden baby brush, white bath pad and Halo Soft. Head Toe. callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Prior champ-* and champ-arc-* neighbour slugs left untouched.

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