Mint Path Herbal Fresh Gel Toothpaste

Herbal mint gel toothpaste carton-and-tube suite with floating clove-mint theatre.

Client Mint Path

Description

Mint Path is a fictional herbal oral-care house for Active Soft Fresh Gel: a redesigned white carton and matching tube with forest-lime hierarchy, original leaf-peak crest, and Mint Path wordmark — never Himalaya marks. We staged tube and carton as hero, then floated mint, cloves, and fennel outside with exterior badges for Fresh Breath Soft, Gum Soft Expert, and Vegetarian Soft Gel so the collection tile reads as clinical-herbal freshness theatre, clearly distinct from SoftNest vedic honey paste and Barkora spice systems. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Minimal medical aesthetic Mockup presentation Wellness Packaging Oral Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep white-green gel toothpaste + mint splash energy as the concept — invent Mint Path with Active Soft Fresh hierarchy (never Himalaya). Outside the dielines, mint/clove props plus Active Soft Fresh. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Herbal gel toothpaste boards often clone heritage mountain brands into white portfolio crops. The brief needed an original fictional mint-gel brand, redesigned carton-tube hierarchy, and a square 1080 enriched lifestyle poster — distinct from SoftNest and Barkora oral-care neighbours.

Solution

We invented Mint Path Herbal Fresh Gel, rebuilt hierarchy around Mint Path → Active Soft Fresh Gel → Gum Soft Expert, and validated an exactly 1080×1080 enriched lifestyle packshot with Active Soft Fresh. callouts; SoftNest and Barkora neighbour slugs left untouched.

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