Product Packaging Design

Gloom Soft Brine Bloom Coffin

Matte coffin pint with floating brine-dill theatre and Soft Chill. Dark Joy. callouts.

Client Gloom Soft

Description

Gloom Soft is a fictional dark-dessert house for Brine Bloom: a redesigned matte black coffin pint with original gold swirl crest, GLOOM SOFT wordmark, Soft Brine · Vanilla Twist hierarchy, neon lime drip accent, and melting-skull soft cue — never The Alchemist, Pickle Twist trademarks, JDO studio marks, phones, emails, QR codes, or ORDER NOW bars. We staged closed lid plus open cream tub as the set hero on charcoal stone, then floated a chrome skull spoon, dill, pickle slices, sesame, and lime wax drips outside the packs with exterior badges for Soft Brine Bloom, Coffin Pint Ritual, and Spoon Inside Soft so the collection tile reads as gothic soft-chill lifestyle theatre, clearly distinct from Scoovelle pistachio pints, Spoonora soft-scoop families, Dripora soft-serve sleeves, Stickora cream bars, and neighbouring dessert packs. Soft claims only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep coffin-pint ice-cream energy, sinister neon-lime drip accents, skull spoon prop theatre, and paradox vanilla-brine flavor storytelling as the concept — but invent Gloom Soft as the brand spine with Brine Bloom hierarchy and an original swirl crest (never The Alchemist portrait lockups or cloned Pickle Twist labels). Outside the dielines, floating dill-pickle props plus Soft Chill. Dark Joy. lift the set into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Halloween ice-cream boards often lock third-party concept brands (The Alchemist), cloned Pickle Twist coffin artwork, and barren dark pack crops into portfolio decks. The brief needed an original fictional gothic pint brand, redesigned coffin hierarchy, and a square 1080 enriched lifestyle poster — distinct from Scoovelle, Spoonora, Dripora, Stickora, and parallel dessert neighbours.

Solution

We invented Gloom Soft Brine Bloom, rebuilt hierarchy around swirl crest → GLOOM SOFT → Brine Bloom → Soft Brine · Vanilla Twist, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Chill. Dark Joy. margin callouts; scoovelle-luxe-pistachio-tart-pint, spoonora soft-scoop, dripora, and stickora neighbour slugs left untouched.

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