Product Packaging Design
Peak Chill Mountain Mineral Glass + Carton
Premium mountain still mineral water clear glass bottle beside matching rigid carton lifestyle poster with floating ice crystals, pine sprig, slate chip, frost mist cue, carton flap scrap and exterior callouts: Peak Pure Chill.
Client Peak Chill
Description
Peak Chill is a fictional brand concept for premium mountain still mineral water clear glass bottle beside matching rigid carton. We staged the product as the visual center with floating ice crystals, pine sprig, slate chip, frost mist cue, carton flap scrap and exterior typography 'Peak Pure Chill.'. No real water brand trademarks or watermarks.
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From brief to designed solution
Ideation concept
Concept-only redesign of premium mountain still mineral water clear glass bottle beside matching rigid carton under invented brand Peak Chill; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for premium mountain still mineral water clear glass bottle beside matching rigid carton; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Peak Chill, built original hierarchy for premium mountain still mineral water clear glass bottle beside matching rigid carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Peak Pure Chill.' margin callouts.
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