Product Packaging Design
Palm Tetra Coconut Water Pack
Aseptic coconut water tetra carton with straw lifestyle poster with floating coconut half, palm leaf tip, straw wrapper, ice cube, tropical shell scrap and exterior callouts: Palm Pure Sip.
Client Palm Tetra
Description
Palm Tetra is a fictional brand concept for aseptic coconut water tetra carton with straw. We staged the product as the visual center with floating coconut half, palm leaf tip, straw wrapper, ice cube, tropical shell scrap and exterior typography 'Palm Pure Sip.'. No real water brand trademarks or watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only redesign of aseptic coconut water tetra carton with straw under invented brand Palm Tetra; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for aseptic coconut water tetra carton with straw; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Palm Tetra, built original hierarchy for aseptic coconut water tetra carton with straw, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Palm Pure Sip.' margin callouts.
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