Print Media
Galleria Index Mall Multi-Point Brand System
Retail mall multi-point brand system — atrium directory + facade blade + tenant corridor — with inset tiles lifestyle poster system board with inset touchpoint tiles and exterior callout: Shop The Full Journey.
Client Galleria Index
Description
Galleria Index is a fictional brand-system concept for retail mall multi-point brand system — atrium directory + facade blade + tenant corridor — with inset tiles lifestyle poster. The hero stages the primary architectural scene with inset detail tiles of exterior facade blade, atrium directory kiosk, level corridor hanging signs, floating directory card, facade blade tip, corridor hanging sign scrap, atrium light cue, and exterior typography 'Shop The Full Journey.'. No real trademarks or watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only whole-building identity plan under invented brand Galleria Index; multi-touchpoint lifestyle poster theatre (inside + outside), not a single sign crop.
Problem statement
Portfolio coverage lacked a dedicated hero for retail mall multi-point brand system — atrium directory + facade blade + tenant corridor — with inset tiles lifestyle poster; briefs needed an original fictional campus brand and a square system poster that proves branding lands across many places.
Solution
We invented Galleria Index, mapped a multi-location brand plan for retail mall multi-point brand system — atrium directory + facade blade + tenant corridor — with inset tiles lifestyle poster, and shipped an exactly 1080×1080 enriched lifestyle poster with inset touchpoint tiles and 'Shop The Full Journey.' margin callouts.
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Corporate / B2B
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