Print Media
Parcel Hue Tech Park Zone Colorway Plan
Tech park multi-building zone colorway brand plan — campus map mural + building color bands + outdoor masts — with inset tiles lifestyle poster system board with inset touchpoint tiles and exterior callout: Color Codes The Park.
Client Parcel Hue
Description
Parcel Hue is a fictional brand-system concept for tech park multi-building zone colorway brand plan — campus map mural + building color bands + outdoor masts — with inset tiles lifestyle poster. The hero stages the primary architectural scene with inset detail tiles of building facade color band, outdoor zone mast, lobby zone map mural, floating zone color chips, mast banner scrap, building entry band sample, campus map card, and exterior typography 'Color Codes The Park.'. No real trademarks or watermarks.
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From brief to designed solution
Ideation concept
Concept-only whole-building identity plan under invented brand Parcel Hue; multi-touchpoint lifestyle poster theatre (inside + outside), not a single sign crop.
Problem statement
Portfolio coverage lacked a dedicated hero for tech park multi-building zone colorway brand plan — campus map mural + building color bands + outdoor masts — with inset tiles lifestyle poster; briefs needed an original fictional campus brand and a square system poster that proves branding lands across many places.
Solution
We invented Parcel Hue, mapped a multi-location brand plan for tech park multi-building zone colorway brand plan — campus map mural + building color bands + outdoor masts — with inset tiles lifestyle poster, and shipped an exactly 1080×1080 enriched lifestyle poster with inset touchpoint tiles and 'Color Codes The Park.' margin callouts.
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Corporate / B2B
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