Print Media
Booth Deck Coworking Floorplate Brand Kit
Co-working floorplate brand kit — reception + phone booths + meeting rooms + exterior blade — with inset tiles lifestyle poster system board with inset touchpoint tiles and exterior callout: Floorplate Owns The Brand.
Client Booth Deck
Description
Booth Deck is a fictional brand-system concept for co-working floorplate brand kit — reception + phone booths + meeting rooms + exterior blade — with inset tiles lifestyle poster. The hero stages the primary architectural scene with inset detail tiles of exterior building blade sign, phone booth wraps, meeting room plates, floating phone booth vinyl scrap, meeting door plate, reception desk chip, blade sign tip, and exterior typography 'Floorplate Owns The Brand.'. No real trademarks or watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only whole-building identity plan under invented brand Booth Deck; multi-touchpoint lifestyle poster theatre (inside + outside), not a single sign crop.
Problem statement
Portfolio coverage lacked a dedicated hero for co-working floorplate brand kit — reception + phone booths + meeting rooms + exterior blade — with inset tiles lifestyle poster; briefs needed an original fictional campus brand and a square system poster that proves branding lands across many places.
Solution
We invented Booth Deck, mapped a multi-location brand plan for co-working floorplate brand kit — reception + phone booths + meeting rooms + exterior blade — with inset tiles lifestyle poster, and shipped an exactly 1080×1080 enriched lifestyle poster with inset touchpoint tiles and 'Floorplate Owns The Brand.' margin callouts.
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Corporate / B2B
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