Print Media
Club Stack Residential Tower Amenity Suite
Residential tower amenity branding suite — lobby + clubhouse + lift lobby — with inset tiles lifestyle poster system board with inset touchpoint tiles and exterior callout: Home From Lobby Up.
Client Club Stack
Description
Club Stack is a fictional brand-system concept for residential tower amenity branding suite — lobby + clubhouse + lift lobby — with inset tiles lifestyle poster. The hero stages the primary architectural scene with inset detail tiles of tower lobby feature wall, amenity clubhouse entry, residential lift lobby, floating lobby wall mark sample, clubhouse plaque, lift lobby panel scrap, amenity keycard, and exterior typography 'Home From Lobby Up.'. No real trademarks or watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only whole-building identity plan under invented brand Club Stack; multi-touchpoint lifestyle poster theatre (inside + outside), not a single sign crop.
Problem statement
Portfolio coverage lacked a dedicated hero for residential tower amenity branding suite — lobby + clubhouse + lift lobby — with inset tiles lifestyle poster; briefs needed an original fictional campus brand and a square system poster that proves branding lands across many places.
Solution
We invented Club Stack, mapped a multi-location brand plan for residential tower amenity branding suite — lobby + clubhouse + lift lobby — with inset tiles lifestyle poster, and shipped an exactly 1080×1080 enriched lifestyle poster with inset touchpoint tiles and 'Home From Lobby Up.' margin callouts.
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Corporate / B2B
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