Product Packaging Design

Pulse Soft Purple Juice Burst

Soft Purple Juice cartons with floating fruit splash theatre and Soft Pulse. Soft Burst. callouts.

Client Pulse Soft

Description

Pulse Soft is a fictional soft juice house for Soft Purple Juice Burst: a redesigned purple carton-bottle duo with gold side seals, original PULSE SOFT wordmark, Soft Bursting With Natural Soft Berry Citrus Soft Mango hierarchy, Soft fruit illustration — never Juicy Bliss lockups, gibberish face type, two-panel presentation sheets as client identity, phones, emails, QR codes, or ORDER NOW bars. We staged the duo as hero on warm beige stone, then floated strawberries, citrus, mango, and splash arcs outside the packs with exterior badges for Soft Purple Carton, Soft Gold Seal, and Soft Fruit Splash so the collection tile reads as soft purple juice lifestyle theatre, clearly distinct from Bright Soft clear bottles, Drift Soft cloud juices, and neighbouring beverage packs. Soft packaging storytelling only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

Print extension

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Design storytelling

From brief to designed solution

Ideation concept

Keep deep purple carton juice bottle energy, gold side seal, and fruit-burst theatre as the concept — invent Pulse Soft (never Juicy Bliss). Outside the dielines, floating fruit props plus Soft Pulse. Soft Burst. lift into a Colgate-style 1080 lifestyle poster.

Problem statement

Purple juice boards often lock Juicy Bliss marks or paste two-panel presentation sheets into portfolio decks. The brief needed an original fictional soft purple juice brand, redesigned carton duo hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Pulse Soft Purple Juice Burst, rebuilt hierarchy around PULSE SOFT → Soft Purple Juice Burst → Soft Gold Seal, and validated an exactly 1080×1080 enriched lifestyle packshot; bright-soft and drift-soft neighbours left untouched.

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