Hand Bloom Dried Fruit Mix

Kraft window dried-fruit mix with Bloom Soft Seal callouts.

Client Hand Bloom

Description

Hand Bloom is a fictional artisanal dryfruit house for Soft Dried Mix: a redesigned kraft stand-up pouch with large product window, blossom-seal HAND BLOOM mark, and Soft Handmade cues — never Cyrillic marketplace stickers or gloved stock hands as brand identity. We staged the pouch as hero on soft cream, then floated kiwi, citrus, strawberry, and pear chips outside the pack with exterior badges for Kraft Soft Pack, Bloom Soft Seal, and Mix Soft Slices so the collection tile reads as soft fruit-window lifestyle theatre, clearly distinct from Klarova kraft windows and Vista Jar gift sets. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Kraft / sustainable look Brand suite Mockup presentation Packaging FMCG Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep kraft big-window dried-fruit mix energy as the concept — invent Hand Bloom with Soft Handmade hierarchy (never Cyrillic). Outside the dieline, floating slices plus Bloom Soft Seal. Soft claims only.

Problem statement

Artisan fruit boards often lock Cyrillic handmade seals into kraft window stills beside Klarova. The brief needed an original fictional brand, English redesign, and a square 1080 enriched lifestyle poster.

Solution

We invented Hand Bloom, rebuilt hierarchy around blossom seal → HAND BLOOM → Soft Dried Mix → Soft Handmade, and validated an exactly 1080×1080 enriched lifestyle packshot with Kraft Soft Pack. Mix Soft Slices. callouts; klarova-kraft-window-dried-fruit-pouches left untouched.

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