Product Packaging Design

Midnight Wafer Soft Mint Can

Black mint dessert can with Soft Mint Midnight headline and Soft Wafer Soft Chill · Soft Mint Soft Cream callouts.

Client Midnight Wafer

Description

Midnight Wafer is a fictional soft dessert-sip house for Soft Mint Chip Dessert Milk: a redesigned matte black aluminum can with MIDNIGHT WAFER wordmark, Soft Dessert Soft Milk Soft Sip hierarchy, and Soft Mint Soft Cream cues — never Oreo trademarks, Nabisco lockups, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the can as hero on dark mint glow with creamy splash theatre, then floated original sandwich wafers, mint leaves, and chocolate chips outside the pack with exterior badges for Soft Mint Midnight, Soft Wafer Soft Chill, and Soft Dessert Soft Sip so the collection tile reads as soft pastry-stout-adjacent dessert-can lifestyle theatre without cookie trademarks, clearly distinct from Copper Glaze doughnut can and neighbouring dessert drinks. Soft claims only.

Brand suite Mockup presentation Packaging Beverage FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep mint cookie dessert-can splash energy as the concept — but invent Midnight Wafer as the brand spine with Soft Mint Chip hierarchy (never Oreo bubble lockups). Outside the dieline, floating original wafers plus Soft Mint Midnight. Soft Mint Soft Cream. lift the can into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Dessert stout and cookie-milk boards often lock Oreo trademarks and clone mint-cream splash photography into portfolio decks. The brief needed an original fictional soft wafer brand, redesigned can hierarchy without cookie trademarks, and a square 1080 enriched lifestyle poster.

Solution

We invented Midnight Wafer Soft Mint Can, rebuilt hierarchy around crest → MIDNIGHT WAFER → Soft Mint Soft Chip → Soft Dessert Soft Milk, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Mint Midnight. Soft Wafer Soft Chill. margin callouts; copper-glaze-soft-doughnut-can neighbour slug left untouched.

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