Product Packaging Design
Paper Grove Kraft Nut Tubes
Kraft window nut tubes with Clear Nest View callouts.
Client Paper Grove
Description
Paper Grove is a fictional eco snack house for Soft Nut Tubes: redesigned tall kraft cylinders with clear product windows, botanical wraps in forest green, cream leaf, and berry red, kraft belly bands, and PAPER GROVE lockups — never Ira marks, Pacdora watermarks, or promo-code chrome. We staged three tubes as the hero set on warm stone, then floated almonds, hazelnuts, dried berries, and shells outside the packs with exterior badges for Clear Nest View, Botanical Wrap Soft, and Eco Tube Ladder so the collection tile reads as kraft-window nut lifestyle theatre, clearly distinct from Ripe Tower metal cans and Shell Cove pouches. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep tall kraft window-tube nut energy and botanical wraps as the concept — invent Paper Grove with Soft Nut Tube hierarchy (never Ira / Pacdora). Outside the dielines, floating nuts/berries plus Clear Nest View. Soft claims only; strip watermarks.
Problem statement
Eco tube mock boards often lock Pacdora watermarks and placeholder Ira marks into barren gray flats. The brief needed an original fictional kraft nut brand, redesigned window tubes, and a square 1080 enriched lifestyle poster.
Solution
We invented Paper Grove, rebuilt hierarchy around PAPER GROVE → Soft Nut Tube → flavor → clear window, and validated an exactly 1080×1080 enriched lifestyle packshot with Clear Nest View. Eco Tube Ladder. callouts; ripe-tower and shell-cove neighbours left untouched.
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