Product Packaging Design
Heather Kind Soft Lavender Cream
Stone-stack lavender cream jar with Soft Lavender Calm headline and Soft Moisture Cue · Soft Calm Body callouts.
Client Heather Kind
Description
Heather Kind is a fictional soft bodycare house for Soft Lavender Cream Butter: a redesigned frosted jar with cream paper label, HEATHER KIND wordmark, Soft Moisture Soft hierarchy, and Soft Calm Soft Body cues — never Cyrillic marketplace menus, garbled AI label text, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the jar on stacked river stones under pale lavender light, then floated fresh lavender sprigs outside the pack with exterior badges for Soft Lavender Calm, Soft Moisture Cue, and Soft Heather Soft so the collection tile reads as soft zen cream lifestyle theatre, clearly distinct from Meadow Comb lavender honey bar and neighbouring wellness jars. Soft claims only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep lavender cream-on-stones energy and botanical calm as the concept — but invent Heather Kind as the brand spine with Soft Lavender Cream Butter hierarchy (never Cyrillic marketplace chrome). Outside the dieline, floating sprigs plus Soft Lavender Calm. Soft Moisture Cue. lift the jar into a Colgate-style enriched 1080 lifestyle poster.
Problem statement
Marketplace cream boards often lock Cyrillic UI chrome and clone stone-stack lavender jar photography into portfolio decks. The brief needed an original fictional soft calm brand, redesigned English hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Heather Kind Soft Lavender Cream, rebuilt hierarchy around crest → HEATHER KIND → Soft Lavender Cream Butter → Soft Moisture Soft, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Lavender Calm. Soft Calm Body. margin callouts; meadow-comb-lavender-honey-bar neighbour slug left untouched.
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