Product Packaging Design
Pleatora Steamed & Crispy Momo Trays
Dual-SKU frozen momo meal-tray sleeves with steamer and pan-fried heroes, dipping-sauce props, and Pleat. Dip. Done. callouts.
Client Pleatora
Description
Pleatora is a fictional ready-to-eat Himalayan street-comfort brand for a dual-SKU frozen momo meal-tray line: Steamed Veg Momos on teal-to-emerald sleeves with mint-and-gold radiating arcs, and Crispy Pan-Fried Momos on sand-to-cobalt sleeves with redesigned concentric ripples. Each rounded tray sleeve carries a hexagonal dumpling-seal PLEATORA lockup, arched product titles over steamer or plate photography, No MSG / No Preservatives claims, and dipping-sauce callouts — then stages chopsticks, chili, green onion, sesame, and a chili-dip ramekin outside the packs with margin badges for Ready-to-Eat Tray, Dual Cook Styles, Sauce Packet Inside, and Bold Street Comfort so the collection tile reads as bold Asian comfort-food theatre, clearly distinct from Super Momo / Ceres identity and neighbouring snack pouch lines.
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Design storytelling
From brief to designed solution
Ideation concept
Keep dual cooked-style tray energy, split solid-top plus radiating-arc bottom, arched titles, steamer/plate appetite photos, and sauce-inside claims as the concept — but invent Pleatora as the brand spine with a hexagonal dumpling seal (not a chef-hat clone) and teal/sand colour coding. Outside the dielines, chopsticks, chili, green onion, and exterior headline Pleat. Dip. Done. lift the full set into a Colgate-style enriched 1080 poster without Super Momo, Ceres Foods, or studio watermarks.
Problem statement
Frozen momo meal-tray boards often lock real brand seals (Super Momo / Ceres), cloned chef-hat logos, and designer watermarks into portfolio art, or collapse into bare sleeve crops that hide dipping-sauce theatre. The brief needed an original fictional momo brand, redesigned dual-SKU tray-sleeve system, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from candy pouches, cookie cartons, namkeen/peanut snacks, and candle gift sets shipping in parallel.
Solution
We invented Pleatora, rebuilt hierarchy around PLEATORA → Steamed Veg Momos / Crispy Pan-Fried Momos → No MSG · dipping sauce · 10 pcs/220g claims, and validated an exactly 1080×1080 enriched lifestyle packshot: both tray sleeves as hero, floating street-food props, and margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Super Momo or Ceres identity.
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