Product Packaging Design
Vividora Superfood Granola Trio
Three white zip granola pouches with sunburst lockup, flavor-coded ribbons, and floating ingredient-burst theatre on bright yellow.
Client Vividora
Description
Vividora is a fictional breakfast house for a multi-flavor superfood granola pouch line — Tropical Isle, Berry Cascade, and Golden Root — in white matte resealable stand-up packs. We redesigned a geometric sunburst VIVIDORA lockup with flowing flavor-coded ribbon waves, bowl photography at the base, and an oven-toasted seal — not an arched dual-tone Morning Glow clone — then staged mango, berries, almonds, coconut, and oat clusters bursting above the trio with a spoon and milk splash outside the dielines plus margin badges so the collection tile reads as sunny multi-SKU cereal theatre, clearly distinct from carton cereal neighbours and single-pouch superfood mixes.
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Design storytelling
From brief to designed solution
Ideation concept
Colorful breakfast energy as the story: full three-pouch set as hero on bright yellow, geometric sunburst brand spine, flavor-coded ribbon waves, and bowl-ready appetite panels. Outside the dielines, ingredient bursts, spoon, milk splash, and margin lines — Wake Up Colorful. / Three Flavor Family / Whole Grain Crunch / Zip-Fresh Superfoods / Bowl-Ready Granola — lift the range into a Colgate-style enriched 1:1 lifestyle poster without Morning Glow, morning glow, or third-party cereal trademarks.
Problem statement
Multi-flavor granola pouch boards often lock real morning-lifestyle brand names, arched dual-tone logos, and designer watermarks into portfolio art, or stay as bare pack-on-yellow crops that hide the range story. The brief needed an original fictional granola brand, redesigned white zip-pouch trio with readable flavor hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — category-distinct from chocolate carton cereal, maple oat cluster cartons, and single-pouch superfood mixes shipping in parallel.
Solution
We invented Vividora, rebuilt hierarchy around sunburst mark → VIVIDORA → SUPERFOOD GRANOLA → Tropical Isle / Berry Cascade / Golden Root → bowl photo panels, and validated an exactly 1080×1080 enriched lifestyle packshot: full pouch trio, ingredient bursts, spoon, milk splash, and margin callouts outside the packs. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg, food-beverage, and snacks; artwork forced to precisely 1080×1080 with no Morning Glow identity.
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