RidgeCup Band Pump

SKU PXRT-4613

Compact wearable band-pump lifestyle poster with floating extra flange, charging puck, muslin, wooden toy, terracotta bead and exterior callouts: Band Soft. Cup Kind. Plus enriched open-frame gallery stills.

Client RidgeCup

Description

RidgeCup is a fictional maternal-care house for RidgeCup Band Pump: a redesigned compact wearable electric pump with cream rounded motor, terracotta-clay accent ring, grey top panel, original ridge-arc mark, clear funnel flange, and warm clay carton — never babyhug, Elvie, Willow, or manufacturer chrome. We staged the integrated pump plus carton as hero, then floated extra flange, charging puck, muslin, wooden toy, and terracotta bead outside the dieline with exterior badges for In-Bra Compact, Quiet Band Motor, and Clear Fit Shield. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep compact wearable-with-accent-band energy as the concept — invent RidgeCup with Band Soft hierarchy (never babyhug orange-on-cyan). Outside the pack, floating props plus Band Soft. Cup Kind. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Compact wearable boards often lock real trademarks or clone white-motor orange-band devices on cyan. The brief needed an original fictional band-pump brand, redesigned cream/terracotta system, and a square 1080 enriched lifestyle poster with floating props and external typography.

Solution

We invented RidgeCup, rebuilt hierarchy around RIDGECUP → Band Pump → In-Bra Compact / Quiet Band Motor / Clear Fit Shield, and validated an exactly 1080×1080 enriched lifestyle packshot with Band Soft. Cup Kind. margin callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Neighbour slugs left untouched.

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