Print Media

Fold Brief Info Leaflet

Clinic information leaflet / Z-fold leaflet lifestyle poster with floating cotton pad, green leaf sprigs, paper capsule icons, clipped note card and exterior Care Notes. storytelling.

Client Fold Brief

Description

Fold Brief is a fictional print-media brand built as a redesigned clinic information leaflet / Z-fold leaflet lifestyle poster: mint studio with teal-and-cream Fold Brief care-notes leaflet as hero print piece — never the reference trademark, Fold Soft / Brief Clear slogans, real doctor names, phones, emails, QR codes, Instagram handles, or studio watermarks. We staged the print piece as the visual center, then floated soft cotton pad, green leaf sprigs, paper capsule icons, clipped note card outside the print face with exterior badges for Info Leaflet, Clinic Ready, and Quiet Trust so the collection tile reads as Colgate-style enriched lifestyle print theatre.

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Packaging Design — Starter

Print extension

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Design storytelling

From brief to designed solution

Ideation concept

Keep mint studio Fold Brief care-notes leaflet as the concept — invent Fold Brief with Care Notes hierarchy (never Fold Soft. Brief Clear.). Outside the print face, floating clinic props plus Info Leaflet / Clinic Ready / Quiet Trust callouts lift the piece into an enriched 1080 lifestyle print poster.

Problem statement

Print boards often lock real trademarks into portfolio decks or collapse into barren white crops. The brief needed an original fictional brand, redesigned clinic information leaflet, and a square 1080 enriched lifestyle print poster with floating props and external typography distinct from Soft/Clear batch templates.

Solution

We invented Fold Brief, rebuilt hierarchy around FOLD BRIEF → Care Notes → Folded for the desk, and validated an exactly 1080×1080 enriched lifestyle print poster with floating clinic props and Info Leaflet / Clinic Ready / Quiet Trust margin callouts.

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