CHAMP Bloom Loop Wash

SKU PXRT-4605

Kids all-in-one soft loop squeeze wash lifestyle poster with floating lime ring sample, soft washcloth, bubbles, bathroom wood and exterior callouts: Loop Soft. One Wash. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP Bloom Soft is a third original packaging system for fictional CHAMP covering CHAMP Bloom Loop Wash: soft figure-loop cream squeeze bottle standing on lime ring base — no seal silhouette. We kept the playful multicolor CHAMP wordmark and soft baby pastel + lime accent palette, then reinvented bottle/pack shapes and label UI with petal-dot and ribbon-wave cues — never HiPP, animal-character bottles, heart-leaf trees, or the bone-indigo Arc Soft line. We staged the pack as hero, then floated lime ring sample, soft washcloth, bubbles, bathroom wood outside the dieline with exterior badges for Loop Soft Squeeze, Lime Ring Base, All-in-One Soft. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep only the multicolor CHAMP logo and pastel/lime baby color energy from the brief — invent fresh forms for soft figure-loop cream squeeze bottle standing on lime ring base — no seal silhouette under Bloom Soft hierarchy. Outside the dieline, floating props plus exterior Loop Soft. One Wash. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Earlier CHAMP sets either cloned HiPP animal packs or shifted too far into a brown/indigo Arc system. The brief needed a new set that keeps the logo and pastel palette while redesigning Kids all-in-one soft loop squeeze wash shapes and UI — without deleting prior live CHAMP or Arc SKUs.

Solution

We invented CHAMP Bloom Soft, kept multicolor CHAMP + pastel/lime chrome, rebuilt pack forms around Kids all-in-one soft loop squeeze wash, and validated an exactly 1080×1080 enriched lifestyle packshot with floating lime ring sample, soft washcloth, bubbles, bathroom wood and Loop Soft. One Wash. callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Prior champ-* and champ-arc-* neighbour slugs left untouched.

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