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Tide Rail Woodcase Pencil Dozen Carton

Woodcase pencil dozen carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Tide Rail — Woodcase Ready.

Client Tide Rail

Description

Tide Rail is a fictional brand concept for woodcase pencil dozen carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Tide Rail — Woodcase Ready.'. No real trademarks or watermarks.

Stationery Print Media Retail Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of woodcase pencil dozen carton under invented brand Tide Rail; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for woodcase pencil dozen carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Tide Rail, built original hierarchy for woodcase pencil dozen carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Tide Rail — Woodcase Ready.' margin callouts.

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