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Product Packaging Design

Buff Lane Polishing Cloth Kit

Buff Lane Polishing Cloth Kit

Jewellery polishing cloth and care kit retail sleeve lifestyle poster with floating folded microfiber cloth, dull chain segment, soft brush, care card scrap and exterior callouts: Wipe Bright. Keep Shine.

Client Buff Lane

Description

Buff Lane is a fictional brand concept for jewellery polishing cloth and care kit retail sleeve. We staged the product as the visual center with floating folded microfiber cloth, dull chain segment, soft brush, care card scrap and exterior typography 'Wipe Bright. Keep Shine.'. No real jewellery trademarks or watermarks.

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Design storytelling

From brief to designed solution

Concept-only redesign of jewellery polishing cloth and care kit retail sleeve under invented brand Buff Lane; lifestyle poster theatre not a barren packshot.

Portfolio coverage lacked a dedicated hero for jewellery polishing cloth and care kit retail sleeve; briefs needed an original fictional brand and square lifestyle poster.

We invented Buff Lane, built original hierarchy for jewellery polishing cloth and care kit retail sleeve, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Wipe Bright. Keep Shine.' margin callouts.

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