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Thunder Lane Compass

Compass (divider) solo retail card lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Thunder Lane — Compass Ready.

Client Thunder Lane

Description

Thunder Lane is a fictional brand concept for compass (divider) solo retail card. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Thunder Lane — Compass Ready.'. No real trademarks or watermarks.

Stationery Print Media Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of compass (divider) solo retail card under invented brand Thunder Lane; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for compass (divider) solo retail card; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Thunder Lane, built original hierarchy for compass (divider) solo retail card, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Thunder Lane — Compass Ready.' margin callouts.

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