CHAMP Bloom Petal Wipes

SKU PXRT-4600

Gentle care wet wipes soft petal pouch lifestyle poster with floating folded pink cloth, soft petals, almond, wood tray and exterior callouts: Petal Soft. Wipe Bloom. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP Bloom Soft is a third original packaging system for fictional CHAMP covering CHAMP Bloom Petal Wipes: soft petal-edged cream softpack with soft pink upper band and light-blue lower band, circular wipe window — not HiPP pink/white tree split. We kept the playful multicolor CHAMP wordmark and soft baby pastel + lime accent palette, then reinvented bottle/pack shapes and label UI with petal-dot and ribbon-wave cues — never HiPP, animal-character bottles, heart-leaf trees, or the bone-indigo Arc Soft line. We staged the pack as hero, then floated folded pink cloth, soft petals, almond, wood tray outside the dieline with exterior badges for Petal Soft Pouch, Circle Wipe Window, 48 Soft Sheets. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep only the multicolor CHAMP logo and pastel/lime baby color energy from the brief — invent fresh forms for soft petal-edged cream softpack with soft pink upper band and light-blue lower band, circular wipe window — not HiPP pink/white tree split under Bloom Soft hierarchy. Outside the dieline, floating props plus exterior Petal Soft. Wipe Bloom. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Earlier CHAMP sets either cloned HiPP animal packs or shifted too far into a brown/indigo Arc system. The brief needed a new set that keeps the logo and pastel palette while redesigning Gentle care wet wipes soft petal pouch shapes and UI — without deleting prior live CHAMP or Arc SKUs.

Solution

We invented CHAMP Bloom Soft, kept multicolor CHAMP + pastel/lime chrome, rebuilt pack forms around Gentle care wet wipes soft petal pouch, and validated an exactly 1080×1080 enriched lifestyle packshot with floating folded pink cloth, soft petals, almond, wood tray and Petal Soft. Wipe Bloom. callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Prior champ-* and champ-arc-* neighbour slugs left untouched.

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