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Drive Asava Brand guidelines

Brand guidelines / style-guide booklet lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Built for the brief: brand guidelines.

Client Drive Asava

Description

Drive Asava is a fictional brand concept for brand guidelines / style-guide booklet. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Built for the brief: brand guidelines.'. No real trademarks or watermarks.

Stationery Print Media Corporate / B2B

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of brand guidelines / style-guide booklet under invented brand Drive Asava; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for brand guidelines / style-guide booklet; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Drive Asava, built original hierarchy for brand guidelines / style-guide booklet, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Built for the brief: brand guidelines.' margin callouts.

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