Product Packaging Design
Shell Cove Blueberry Walnuts
Navy blueberry-walnut pouch with Leaf Window callouts.
Client Shell Cove
Description
Shell Cove is a fictional premium mewa house for Blueberry Infused California Walnuts: a redesigned deep-navy stand-up pouch with leaf-shaped product window, blueberry vine illustration, gold SHELL COVE lockup, and Soft Omega Pick cue — never Kumar Shahi Mewa Co. or third-party dryfruit trademarks. We staged the pouch as hero on a moody navy pedestal, then floated cracked shells, glazed walnut halves, blueberry clusters, and a leafy sprig outside the pack with exterior badges for Leaf Window, Berry Glaze Cue, and Soft Omega Pick so the collection tile reads as blue-hull walnut lifestyle theatre, clearly distinct from Juglora walnut pouches and neighbouring nut packs. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep navy leaf-window walnut pouch + blueberry infusion energy as the concept — invent Shell Cove with Blueberry Infused hierarchy (never Kumar Shahi). Outside the dieline, floating walnuts/berries plus Leaf Window. Berry Glaze Cue. Soft claims only.
Problem statement
Premium nut boards often lock real mewa house names and contact CTAs into dark portfolio stills. The brief needed an original fictional walnut brand, redesigned pouch, and a square 1080 enriched lifestyle poster without overwriting Juglora.
Solution
We invented Shell Cove, rebuilt hierarchy around SHELL COVE → Blueberry Infused California Walnuts → Soft Omega Pick, and validated an exactly 1080×1080 enriched lifestyle packshot with Leaf Window. Berry Glaze Cue. callouts; juglora-premium-california-walnut-pouch left untouched.
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