Crisp Stem Soft Apple Bottle

Dark green apple bottle with Soft Apple Pure headline and Soft Real Pulp · Soft Orchard Soft Fresh callouts.

Client Crisp Stem

Description

Crisp Stem is a fictional soft orchard beverage house for Soft Apple Fruit Drink: a redesigned dark-green glass bottle with gold soft-cap cues, CRISP STEM wordmark, Soft Real Apple Pulp hierarchy, and Soft Clean Soft Sip claims — never Frutiva trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the condensing bottle as hero on moody forest light, then floated dewey apples, a soft slice, and water splash arcs outside the pack with exterior badges for Soft Apple Pure, Soft Real Pulp, and Soft Orchard Soft Fresh so the collection tile reads as soft premium apple-drink lifestyle theatre, clearly distinct from Bright Pulp aluminum juice cans and neighbouring glass bottles. Soft claims only.

Brand suite Mockup presentation Packaging Beverage FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep dark-green apple bottle energy, gold-cap luxury, and splash fruit theatre as the concept — but invent Crisp Stem as the brand spine with Soft Apple hierarchy (never Frutiva serif lockups). Outside the dieline, floating apples plus Soft Apple Pure. Soft Real Pulp. lift the bottle into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Premium apple drink boards often lock Frutiva identity and clone gold-on-green splash photography into portfolio decks. The brief needed an original fictional soft orchard brand, redesigned bottle hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Crisp Stem Soft Apple Bottle, rebuilt hierarchy around crest → CRISP STEM → Soft Apple Fruit Drink → Soft Real Apple Pulp, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Apple Pure. Soft Orchard Soft Fresh. margin callouts; bright-pulp-soft-fruit-cans neighbour slug left untouched.

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