Product Packaging Design
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PalmLift Manual Express
SKU PXRT-4612
Manual express pump lifestyle poster with floating silicone cushion, bottle ring, wooden rattle, chamomile, muslin and exterior callouts: Soft Lift. Easy Flow. Plus enriched open-frame gallery stills.
Client PalmLift
Description
PalmLift is a fictional maternal-care house for PalmLift Manual Express: a redesigned manual breast pump with sand-sage lever, cream petal cushion, wide-neck bottle, and kraft-cream carton — never Philips, Avent, Medela, or manufacturer chrome. We staged pump, bottle, and carton as hero, then floated the silicone cushion disc, bottle ring, wooden rattle, chamomile, and muslin outside the dieline with exterior badges for Manual Soft Grip, Adaptive Cushion, and Bottle-Ready Soft. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep manual-pump-plus-carton energy as the concept — invent PalmLift with Soft Lift hierarchy (never Philips Avent). Outside the pack, floating nursery props plus Soft Lift. Easy Flow. lift a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Manual pump boards often lock Philips Avent identity or sit as bare white device crops. The brief needed an original fictional manual-express brand, redesigned sand-sage lever system, and a square 1080 enriched lifestyle poster with floating props and external typography.
Solution
We invented PalmLift, rebuilt hierarchy around PALMLIFT → Manual Express → Manual Soft Grip / Adaptive Cushion / Bottle-Ready Soft, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Lift. Easy Flow. margin callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Neighbour slugs left untouched.
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