Product Packaging Design
Spoon Grove Organic Pouches
Four orchard baby food pouches with Soft Spoon. Fresh Grove. callouts.
Client Spoon Grove
Description
Spoon Grove is a fictional baby food house for Orchard Soft Organic Baby Food pouches: a redesigned four-pouch set (Mango Soft Mash, Pear Garden, Blueberry Dawn, Apple Leaf) with shared spoon-in-grove mark, SPOON GROVE wordmark, ORCHARD SOFT hierarchy, 6+ months · Organic soft · No added sugar soft cues — never Gerber, Earth’s Best, HappyBaby, Plum Organics, or manufacturer chrome. We staged the full pouch family as one hero composition in bright orchard-nursery light, then floated mango, pear, blueberries, apple, wooden spoon, napkin, and leaves outside the packs with exterior badges for Multi-Flavour Soft Set, Organic Soft Mash, and First Bites Soft so the collection tile reads as orchard first-bites lifestyle theatre, clearly distinct from Biscuit Lane rusks and First Grain cereal neighbours. Soft snack language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.
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Design storytelling
From brief to designed solution
Ideation concept
Keep multi-flavour organic pouch set energy, orchard fruit storytelling, and first-bites calm as the concept — but invent Spoon Grove as the brand spine with Orchard Soft hierarchy and an original spoon-grove mark (never mass-market pouch lockups). Outside the dielines, floating fruit/spoon props plus Soft Spoon. Fresh Grove. lift the full set into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Baby food pouch posters often clone familiar organic pouch families or sit as single lonely packs. The brief needed an original fictional multi-flavour set brand, redesigned pouch hierarchy treating 3–4 pouches as one hero, and a square 1080 enriched lifestyle poster — without overwriting hushgrove-* or parallel neighbours.
Solution
We invented Spoon Grove Orchard Soft, rebuilt hierarchy around spoon-grove → SPOON GROVE → Orchard Soft → four flavour pouches → 6+ months, and validated an exactly 1080×1080 enriched lifestyle packshot: pouch set as hero, floating fruit props, and Soft Spoon. Fresh Grove. margin callouts outside the dielines. Artwork forced to precisely 1080×1080; blush-path-cheek-lip-stick, hushgrove-*, and parallel neighbour slugs left untouched.
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