Product Packaging Design
Fernora Everyday Care Quintet
Five-SKU natural pharmacy carton family with floating botanical theatre and One Natural Pharmacy Family. callouts.
Client Fernora
Description
Fernora is a fictional natural-pharmacy house for an everyday five-ritual carton family: Lip Soften Balm, Cool Touch Gel, Clear Season Gel, Quiet Night Spray, and Strand Soft Lotion. We redesigned a ultra-consistent white-top / colour-bottom vertical carton system in lemon, lime, grass, teal, and apricot with original fernora lowercase lockup + fern-frond mark, rounded pixel-grid plus graphic, pharmacy-shelf hierarchy, and soft plant-led claims (never botanica wordmarks, Lemon Balm Lips / Scratchy & Itchy / Hayfever Gel / Stop Snoring / Mr Nits SKU names, or “100% Effective Clinically proven” puffery). Made in New Zealand origin energy stays as fictional brand story. We staged all five cartons as the hero set, then floated melissa leaves, thyme, witch hazel blossoms, eucalyptus, lavender, gel droplets, and a wooden comb outside the packs with exterior badges for Plant-Led Care, Pharmacy Shelf System, NZ Origin Energy, and Soft Claims · Clear Hierarchy so the collection tile reads as cohesive natural-pharmacy lifestyle theatre, clearly distinct from Cephora migraine cartons, Zephyra nasal sprays, Algivra unidose sachets, Pedivra cream cartons, Lumivra vision duos, and neighbouring OTC packs shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep natural-pharmacy multi-SKU carton family energy, white-top + bright colour-bottom template, pixel-grid plus system graphic, leaf/fern logo lockup, Made in New Zealand origin cue, and five everyday care rituals as the concept — but invent Fernora as the brand spine with original Lip Soften / Cool Touch / Clear Season / Quiet Night / Strand Soft SKU names and soft claim language (never botanica, never cloned product titles, never hard clinical-efficacy puffery). Outside the dieline, floating botanical props plus exterior headline One Natural Pharmacy Family. lift the full five-carton set into a Colgate-style enriched 1080 lifestyle poster without third-party pharmacy trademarks or studio watermarks.
Problem statement
Natural pharmacy multipack boards often lock real brand names (botanica), clone white-top / colour-bottom five-carton art with Lemon Balm Lips / Scratchy & Itchy / Hayfever Gel / Stop Snoring / Mr Nits titles and hard “100% Effective Clinically proven” claims as-is, and barren lineup crops into portfolio decks. The brief needed an original fictional natural-pharmacy brand, redesigned five-SKU hierarchy with soft everyday-care storytelling, and a square 1080 enriched lifestyle poster with floating botanical props and external typography — distinct from migraine cartons, nasal sprays, unidose antacids, topical cream SKUs, and other OTC neighbours shipping in parallel.
Solution
We invented Fernora, rebuilt hierarchy around fernora fern mark → Lip Soften Balm / Cool Touch Gel / Clear Season Gel / Quiet Night Spray / Strand Soft Lotion → soft plant-led claims → Made in New Zealand → volumes, and validated an exactly 1080×1080 enriched lifestyle packshot: full five-carton family as hero, floating botanical/comb/droplet props, and One Natural Pharmacy Family. margin callouts outside the dieline. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no botanica identity, reference SKU titles as live brands, hard clinical puffery clones, or watermark text; Cephora, Zephyra, Algivra, Pedivra, Lumivra, and parallel OTC neighbour slugs untouched.
More proof
Related work
Product Packaging Design
Aurora Roast Pouch System
Shelf-ready coffee identity across pouch, box, and cup.
Product Packaging Design
Ember Crunch — Smoky Chili Tomato
High-energy snack pouch built for flavour-speed on shelf.
Product Packaging Design
NovaCare Pharma Cartons
Clear medical-grade carton system for an OTC medicine line.
Keep browsing
Explore other categories
Swipe through more selections from other categories and industries — open anything that fits your next brief.
Other category
Stationery Design
Stationery Design
Seravine Jewelry Stationery Display Kit
Cream-and-gold jewelry stationery suite on camel fabric with necklace tags, stud cards, and care-tip callouts.
Stationery Design
Terracella Accessories Display Cards
Terracotta-and-cream accessory card kit with earring slits, fold-over hang tags, necklace strips, and retail-ready lifestyle callouts.
Stationery Design
Bean & Co Stationery Kit
Consistent stationery system for a growing F&B brand team.
Stationery Design
Northwind Corporate Cards
Executive card system with restrained typography.
Stationery Design
Summit Hotel Stationery
Hospitality kit across guest pads, cards, and folders.
Stationery Design
Atlas Partner Folder
Sales folder system that mirrors packaging cues.
Other category
Custom Design
Custom Design
Thornwick Garden Hang Tags
Sage nursery hang-tag system with metal eyelets, cultivar reverse, and botanical retail theatre.
Custom Design
Blossette Kids Petal Fold Hang Tags
Layered peach-and-pink kidswear hang tags with satin ribbon, flower die-cut overlay, and boutique lifestyle callouts.
Custom Design
Clovaria Artisan Clover Hang Tags
Layered die-cut clover hang tags with sepia botanical line art, twisted twine, and artisan retail theatre.
Custom Design
Linoire Atelier Ribbon Hang Tags
Kraft-and-cream layered fashion hang tags with satin ribbon, sewing-machine line icon, and boutique lifestyle callouts.
Custom Design
Tearthread Layered Eco Hang Tags
Beige branding card, white under-card, and burlap base with twine loop, twin-leaf mark, and botanical lifestyle callouts.
Custom Design
Crumbora Die-Cut Cookie Cards
Coral die-cut bakery cards with cookie mascot extensions, script lock-up, order QR panel, and lifestyle callouts.
Custom Design
Peekvra Peek Pounce Board Book
Teal geometric fox board book with die-cut layered top edge, floating paper props, and Little Fangs. Soft Pages. callouts.
Custom Design
Inkmora Brighttrail Mega Coloring Folio
Open jumbo kids coloring folio with OWL/KITE line-art spreads, floating pencil props, and Color Big. Dream Bigger. callouts.
Custom Design
Pipvelle Orchard Friends Flash Cards
Cream rounded kawaii produce flashcards + sage tuck box with floating fruit props and Learn. Smile. Grow. callouts.
Custom Design
Healist Brand Guidelines
Guidelines document that keeps partners on-brand.
Custom Design
Launch Menu Pack
Restaurant menu and table collateral under one system.
Custom Design
Retail Catalog Layout
Seasonal catalog grid that stays brand-true.
Industry pick
Pharmaceutical
Product Packaging Design
PurePharm Blister Sleeve
Readable OTC blister sleeve with compliance-ready hierarchy.
Product Packaging Design
Cephora Migraine Ease Carton
Indigo-periwinkle migraine carton with temple-arc head graphic, floating cool props, and Targeted Head Calm. callouts.
Product Packaging Design
Ostivra Joint Ease Gel Duo
Coral-navy pharmacy carton + squeeze tube with floating warmth props and Move Soft. Ease Deep. callouts.
Product Packaging Design
Sunnora Kids Cough & Flu Syrup
Yellow kids cough-and-flu carton-plus-bottle set with floating honey–lemon theatre and Soft Sips. Clearer Days. callouts.
Product Packaging Design
Menthora Clearstick Menthol Blister Duo
Single + duo menthol vapor blister cards with floating mint theatre and Clear Breath. Instant Chill. callouts.
Product Packaging Design
Zephyra ClearDay Nasal Spray
Clinical blue/white/coral allergy nasal spray carton-and-bottle set with floating fresh-air theatre and Clear Day. Easy Breath. callouts.
Product Packaging Design
Calcivra Bone Fortify Tablets
Sapphire-gold bone-support carton with Osseo4 petal graphic, floating calcium theatre, and Stand Strong. Move Steady. callouts.
Product Packaging Design
Audivra SoftClear Ear Drops
Yellow-blue pharmacy carton + dropper bottle set with floating cotton theatre and Soften. Clear. Stay Soft. callouts.
Product Packaging Design
Calivex Calcium + D3 + K2 Tablets
White-lime European nutraceutical carton with Ca leaf badge, Floratrix gut co-factors, and Build Bone. Feed Bloom. callouts.
Product Packaging Design
Hepiora Botanic Liver Capsules
Forest-green and champagne-gold liver-support carton with floating botanical theatre and Root Clear. Steady Glow. callouts.
Product Packaging Design
Oravelle SoftPath Oral Collect Set
Clinical teal-navy carton duo + guide cards with floating collection props and Collect Calmly. Sample Clearly. callouts.
Product Packaging Design
Ocuvra TriComfort Eye Drops
Aqua-blue pharmacy carton + dropper bottle set with floating hydration theatre and Moisture. Calm. Clear View. callouts.
Industry pick
FMCG
Product Packaging Design
Leaf & Root Cassava Range
Plant-based snack system with calm, colourful variety coding.
Product Packaging Design
Colgate Madhura Vedshakti
Sweet toothpaste carton balancing heritage Ayurvedic cues with modern trust.
Product Packaging Design
Crisp Snacks Multipack
Energetic FMCG snack system built for shelf speed.
Product Packaging Design
Parachute Advansed Protein Conditioner
Conditioner pack with protein benefit coding and Advansed brand continuity.
Product Packaging Design
Aarunya Quiet Fire Havan Powder
Spiritual-minimalist ritual powder pouch built for purity-and-peace retail.
Product Packaging Design
Aurin Aloe Soothing Ritual Set
Open gift-box aloe ritual suite with calm botanical packshot storytelling.
Product Packaging Design
Maison Véloce Infusion Trio
Apothecary-chic canister suite with white-sleeve calm and botanical-base reveal.
Product Packaging Design
Nomad Trail Mix Pouch
Snack pouch identity with bold flavour coding.
Product Packaging Design
Rovara Premium Saffron Carton
Luxury saffron carton with arch-window thread reveal and lifestyle shelf theatre.
Product Packaging Design
Rhizora Curcumin Joint Capsules
Botanical turmeric capsule system with carton-and-amber bottle clarity.
Product Packaging Design
Petalcha Sakura × Matcha Mud Duo
Split-colour dual clay-mask sachets with clinical-botanical lifestyle theatre.
Product Packaging Design
Aureline Daily Seed Hair Oil
Premium herbal daily hair-oil suite — amber bottle, sage carton, seed story.