Liftwell Manual Express

SKU PXRT-4619

Seafoam-lavender manual pump lifestyle poster with floating silicone cushion, bottle ring, mint rattle, chamomile, cool muslin and exterior callouts: Seafoam Lift. Cool Flow. Plus enriched open-frame gallery stills.

Client Liftwell

Description

Liftwell is a fictional maternal-care house for Liftwell Manual Express: a redesigned manual breast pump with seafoam-mint lever, cool-white petal cushion, wide-neck bottle, and lavender-periwinkle carton — never Philips, Avent, Medela, or kraft-beige neighbour systems. We staged pump, bottle, and carton as hero on pale lavender mint mist, then floated the silicone cushion disc, bottle ring, mint rattle, chamomile, and cool-white muslin outside the dieline with exterior badges for Manual Soft Grip, Cool Cushion Fit, and Bottle-Ready Soft. Cool clinical-pastel packaging language only — no brown/sand studio, no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

Print extension

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Design storytelling

From brief to designed solution

Ideation concept

Keep manual-pump-plus-carton energy as the concept — invent Liftwell with Seafoam Lift hierarchy in lavender/mint (never kraft-cream PalmLift neighbours). Outside the pack, floating cool props plus Seafoam Lift. Cool Flow. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

The first manual-pump neighbour sat in a sand-sage kraft world. The brief needed a second original fictional manual-express brand with a cool lavender/mint tone and a square 1080 enriched lifestyle poster.

Solution

We invented Liftwell, rebuilt hierarchy around LIFTWELL → Manual Express → Manual Soft Grip / Cool Cushion Fit / Bottle-Ready Soft, and validated an exactly 1080×1080 cool-pastel lifestyle packshot with Seafoam Lift. Cool Flow. margin callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Neighbour brown-theme pump slugs left untouched.

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