CHAMP Bloom Trio Wrap

SKU PXRT-4602

Trio wipe value soft-loop wrap lifestyle poster with floating mini pouch peek, pastel dot ribbon, soft fiber swatch and exterior callouts: Trio Soft. Wrap Bloom. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP Bloom Soft is a third original packaging system for fictional CHAMP covering CHAMP Bloom Trio Wrap: soft cream outer wrap with pastel pink-yellow-blue dot ribbon cradling three mini pouches — not yellow/pink 4er HiPP wrap. We kept the playful multicolor CHAMP wordmark and soft baby pastel + lime accent palette, then reinvented bottle/pack shapes and label UI with petal-dot and ribbon-wave cues — never HiPP, animal-character bottles, heart-leaf trees, or the bone-indigo Arc Soft line. We staged the pack as hero, then floated mini pouch peek, pastel dot ribbon, soft fiber swatch outside the dieline with exterior badges for Trio Soft Bundle, Dot Ribbon Wrap, Value Soft Pack. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep only the multicolor CHAMP logo and pastel/lime baby color energy from the brief — invent fresh forms for soft cream outer wrap with pastel pink-yellow-blue dot ribbon cradling three mini pouches — not yellow/pink 4er HiPP wrap under Bloom Soft hierarchy. Outside the dieline, floating props plus exterior Trio Soft. Wrap Bloom. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Earlier CHAMP sets either cloned HiPP animal packs or shifted too far into a brown/indigo Arc system. The brief needed a new set that keeps the logo and pastel palette while redesigning Trio wipe value soft-loop wrap shapes and UI — without deleting prior live CHAMP or Arc SKUs.

Solution

We invented CHAMP Bloom Soft, kept multicolor CHAMP + pastel/lime chrome, rebuilt pack forms around Trio wipe value soft-loop wrap, and validated an exactly 1080×1080 enriched lifestyle packshot with floating mini pouch peek, pastel dot ribbon, soft fiber swatch and Trio Soft. Wrap Bloom. callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Prior champ-* and champ-arc-* neighbour slugs left untouched.

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