CHAMP Bloom Blush Lotion

SKU PXRT-4608

Baby soft blush lotion squeeze tube lifestyle poster with floating lotion ribbon squeeze, almonds, soft wood, pale cloths and exterior callouts: Blush Soft. Nest Kind. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP Bloom Soft is a third original packaging system for fictional CHAMP covering CHAMP Bloom Blush Lotion: soft blush-pink squeeze tube with lime flip cap and soft ribbon typography — original tube UI, not twin mint tubes. We kept the playful multicolor CHAMP wordmark and soft baby pastel + lime accent palette, then reinvented bottle/pack shapes and label UI with petal-dot and ribbon-wave cues — never HiPP, animal-character bottles, heart-leaf trees, or the bone-indigo Arc Soft line. We staged the pack as hero, then floated lotion ribbon squeeze, almonds, soft wood, pale cloths outside the dieline with exterior badges for Blush Soft Tube, Lime Flip Cap, Baby Soft Lotion. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep only the multicolor CHAMP logo and pastel/lime baby color energy from the brief — invent fresh forms for soft blush-pink squeeze tube with lime flip cap and soft ribbon typography — original tube UI, not twin mint tubes under Bloom Soft hierarchy. Outside the dieline, floating props plus exterior Blush Soft. Nest Kind. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Earlier CHAMP sets either cloned HiPP animal packs or shifted too far into a brown/indigo Arc system. The brief needed a new set that keeps the logo and pastel palette while redesigning Baby soft blush lotion squeeze tube shapes and UI — without deleting prior live CHAMP or Arc SKUs.

Solution

We invented CHAMP Bloom Soft, kept multicolor CHAMP + pastel/lime chrome, rebuilt pack forms around Baby soft blush lotion squeeze tube, and validated an exactly 1080×1080 enriched lifestyle packshot with floating lotion ribbon squeeze, almonds, soft wood, pale cloths and Blush Soft. Nest Kind. callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Prior champ-* and champ-arc-* neighbour slugs left untouched.

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