Product Packaging Design
Mineral Peak Bone Soft Tablets
Coral-navy bone mineral carton + twin soft blisters with Lattice Soft. Daily Path. callouts.
Client Mineral Peak
Description
Mineral Peak is a fictional pharmacy mineral house for Soft Lattice Comfort Tablets: a redesigned white clinical carton with coral-and-navy wave accents, original lattice-arc crest, MINERAL PEAK wordmark, Soft Lattice Comfort Tablets hierarchy, Calcium & Plant Roots Soft Blend cue, Film Soft Coat chip, and reinvented 10×10 footing — plus twin silver soft-blister cards of ochre oblong tablets — never YOUR BRAND, Narson blister-die manufacturing chrome, WHO/GMP export seals, phones, emails, or QR codes. We staged carton + blisters as the full-set hero on warm cream linen, then floated calcium chalk accents, rosemary, magnesium leaf cues, and soft cream ribbon outside the packs with exterior badges for Lattice Soft. Daily Path., Film Soft Coat, Twin Soft Blister, and Daily Bone Path so the collection tile reads as soft clinical bone-mineral lifestyle theatre, clearly distinct from Articora flexpath joint tablets, Calcivra Bone Fortify, Calivex Ca/D3/K2, Ossalvra FrameCore, and neighbouring OTC packs shipping in parallel. Soft bone-path packaging language only — not disease advertising. No Narson Group, contacts, Instagram handles, or copyright bars appear as client identity in copy or artwork.
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Design storytelling
From brief to designed solution
Ideation concept
Keep bone mineral tablet carton + blister duo energy, Ca/D/Mg plant-root storytelling, and clinical coral-navy wave theatre as the concept — but invent Mineral Peak as the brand spine with Soft Lattice Comfort hierarchy and an original lattice-arc crest (never YOUR BRAND placeholders, Narson blister-die manufacturing headlines, or cloned bone x-ray chromes). Outside the dielines, floating chalk/rosemary props plus exterior Lattice Soft. Daily Path. lift the set into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks. Soft claims only.
Problem statement
Bone-strength boards often lock manufacturing promo names (Narson), clone blister-die carton art as-is with YOUR BRAND placeholders and dense composition tables, and leave phones, emails, QR codes, and copyright bars in portfolio decks. The brief needed an original fictional mineral tablet brand, redesigned carton-plus-blister hierarchy treating the full set as hero, soft bone-path storytelling (not hard disease claims), and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from joint tablets, Calcivra/Calivex/Ossalvra mineral neighbours, and parallel OTC packs.
Solution
We invented Mineral Peak Soft Lattice, rebuilt hierarchy around lattice-arc → MINERAL PEAK → Soft Lattice Comfort Tablets → Calcium & Plant Roots Soft Blend → Film Soft Coat → twin soft blisters, and validated an exactly 1080×1080 enriched lifestyle packshot: carton and blisters as hero, floating chalk/herb props, and Lattice Soft. Daily Path. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, YOUR BRAND, phones, emails, QR, Instagram, or watermark identity; Articora, Calcivra, Calivex, Ossalvra, and parallel neighbour slugs left untouched.
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