Product Packaging Design
Sunny Raft Fruit Yeast Chews
Yellow-blue fruit yeast chew carton + blister with Fruit Soft. Bright Day. callouts.
Client Sunny Raft
Description
Sunny Raft is a fictional fruit-path wellness house for Fruit Yeast Soft Chews: a redesigned white carton with a cheerful fruit photography banner, original sail-sun crest, SUNNY RAFT wordmark, Fruit Yeast Soft Chews hierarchy, Daily Multi Soft Blend cue, soft blue footing, and companion silver blister of cream oval chewables — never YOUR BRAND, Narson Pharmaceuticals lockups, phones, emails, QR codes, or manufacturing ORDER NOW chrome. We staged carton + blister as the full-set hero on warm yellow-to-sky gradient linen, then floated kiwi, orange wedges, strawberries, blueberries, and mint outside the packs with exterior badges for Immune Soft, Bright Mind, Daily Energy, and Hair Skin Nails Soft so the collection tile reads as bright fruit-yeast lifestyle theatre, clearly distinct from Pillow Grove night chewables, Sunny Pip kids multi spray, Formora fruit juice ranges, and neighbouring OTC packs shipping in parallel. Soft daily-wellness packaging language only — not medical or dosage advertising. No Narson Group, Instagram handles, or copyright bars appear as client identity in copy or artwork.
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Design storytelling
From brief to designed solution
Ideation concept
Keep fruit-banner yeast chewable carton + blister energy, yellow/blue retail warmth, and four soft daily-benefit callouts as the concept — but invent Sunny Raft as the brand spine with Fruit Yeast Soft Chews hierarchy and an original sail-sun crest (never YOUR BRAND placeholders, Narson lockups, or cloned fruit-strip manufacturing boards). Outside the dielines, floating fruit props plus exterior Fruit Soft. Bright Day. lift the set into a Colgate-style enriched 1080 lifestyle poster. Soft claims only.
Problem statement
Fruit multivitamin chewable boards often lock manufacturing promo names (Narson), clone yellow fruit cartons as-is with YOUR BRAND placeholders and dense composition tables, and leave phones, emails, QR codes, and copyright bars in portfolio decks. The brief needed an original fictional fruit-yeast chew brand, redesigned carton-plus-blister hierarchy treating the full set as hero, soft daily-bright storytelling (not legal claim walls), and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from night chewables and parallel OTC neighbours.
Solution
We invented Sunny Raft Fruit Yeast Soft Chews, rebuilt hierarchy around sail-sun crest → SUNNY RAFT → Fruit Yeast Soft Chews → Daily Multi Soft Blend → blister companion, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + blister as hero, floating fruit props, and Fruit Soft. Bright Day. margin callouts outside the dielines. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, YOUR BRAND, phones, emails, QR, Instagram, or watermark identity; Pillow Grove, Sunny Pip, Formora, and parallel neighbour slugs left untouched.
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