Churn Soft Flavored Butter Range

Four-SKU flavored butter carton ladder with bright botanical wrap art.

Client Churn Soft

Description

Churn Soft is a fictional cultured butter house for a redesigned four-flavor carton ladder: Orange Zest, Lemon Grove, Vanilla Pod, and Mint Leaf — bold CHURN SOFT serif lockups, Cultured Butter hierarchy, and oversized botanical wraps — never Day Night or third-party dairy marks. We staged the cartons as one hero set, then floated butter curls, citrus, vanilla bean, and mint outside the packs with margin badges for Flavor Ladder, Cultured Butter, Soft Serif Mark, and Botanical Wrap. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

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Packaging Design — Starter

Print extension

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Design storytelling

From brief to designed solution

Ideation concept

Keep bright flavored-butter carton ladder energy as the concept — invent Churn Soft with Cultured Butter hierarchy and original botanical wrap art. Outside the dielines, floating kitchen props plus Cultured calm, flavor bright. Soft claims only.

Problem statement

Butter packaging boards often clone Day Night flavor stacks or sit as barren collage strips. The brief needed an original fictional dairy brand, redesigned flavor ladder, and a square 1080 enriched lifestyle poster.

Solution

We invented Churn Soft, rebuilt hierarchy around CHURN SOFT → Cultured Butter → flavor name, and validated an exactly 1080×1080 enriched lifestyle packshot with Cultured calm, flavor bright. callouts; neighbouring packs left untouched.

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