Product Packaging Design
Sunny Pip ZestMelt Kids Multi Spray
Sky-blue kids multivitamin sublingual spray bottle with floating orange theatre and ZestMelt. Bright Under-Tongue. callouts.
Client Sunny Pip
Description
Sunny Pip is a fictional pediatric nutrition house for ZestMelt Kids Multivitamin Sublingual Spray: a redesigned white ~25 ml pump-spray bottle with clear overcap, cream orange-slice pattern label, coral ZestMelt hierarchy, navy Kids Multivitamin SUBLINGUAL SPRAY lockup, Flavour orange pill, and an original tangerine fox-cub mascot in a citrus-leaf scarf (never a blue teardrop blob clone). We staged the bottle as hero on pale sky blue, then floated orange slices and wedges, zest curls, mint, mist droplets, and soft sparkles outside the pack with exterior badges for Easy to Use, Better Absorb, Great Taste, and No Water Needed so the collection tile reads as bright citrus under-tongue spray theatre, clearly distinct from Glintora Daybright kids multi syrup cartons, Plumivra MealBright iron + C sticks, Amravora Amra Grove multi syrup, Kindora Meadow Cheer drops, Saluvra SoftLane saline sprays, Rinivra OpenLane nose drops, and neighbouring OTC packs shipping in parallel. No Narson Pharmaceuticals logos, export banners, contact bars, or manufacturer seals appear as client identity in copy or artwork.
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Design storytelling
From brief to designed solution
Ideation concept
Keep kids orange-flavour multivitamin sublingual spray bottle energy (~25 ml pump), pale sky-blue lifestyle field, floating citrus props, and icon-led absorb/taste/no-water storytelling as the concept — but invent Sunny Pip as the brand spine with ZestMelt hierarchy and an original tangerine fox-cub mascot (never Narson wordmarks, never blue blob/teardrop creature clones, never export/contact chrome). Outside the dieline, floating orange/mint/mist props plus exterior headline ZestMelt SUBLINGUAL SPRAY lift a single spray bottle into a Colgate-style enriched 1080 lifestyle poster without third-party pediatric trademarks or studio watermarks.
Problem statement
Kids sublingual multivitamin spray boards often lock real brand names (Narson Pharmaceuticals), clone blue blob-mascot bottle art with export banners and contact walls as-is, and barren pack-on-blue crops into portfolio decks — or collide with cobalt kids multi syrup cartons and lavender iron stick packs already shipping. The brief needed an original fictional kids orange multivitamin spray brand, redesigned bottle hierarchy with original mascot storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Glintora kids multi syrup, Plumivra iron sticks, adult multi syrups, saline nasal sprays, and other pediatric OTC neighbours shipping in parallel.
Solution
We invented Sunny Pip ZestMelt, rebuilt hierarchy around sun-pip mark → SUNNY PIP → ZestMelt → Kids Multivitamin SUBLINGUAL SPRAY → Flavour orange → original tangerine fox-cub → 25 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: hero spray bottle, floating orange/mint/mist props, and Easy to Use / Better Absorb / Great Taste / No Water Needed margin callouts outside the dieline. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, export banner, contact, seal, or watermark identity; Glintora, Plumivra, Amravora, Kindora, Saluvra, Rinivra, and parallel Wellness Set neighbour slugs left untouched.
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